Joe is Intellectual Property Manager with Enterprise Ireland (EI). He manages the EI IP Strategy support programme which aims to help Start-ups and SMEs integrate IP strategy with their business and innovation strategies.  He also represents EI on national and international IP policy issues, EU IP support programmes and the IP Management Expert Group of the ISO ‘Innovation Management Standard’ Technical Committee (TC279). He is a regular contributor to national and international initiatives aimed promoting greater IP strategy awareness, focussing particularly innovative SMEs. He holds a BSc in Materials Science, postgraduate diplomas in Strategy and Innovation and Organisational Behaviour and an MSc in Business Practice. Previously, he worked as a research scientist for 15 years at the University of Limerick where, as well as his research activity, he successfully executed a number of patent filings, licence/assignment agreements and was cofounder of an IP rich University spin-out company.