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AGENDA
Key Thems
EXPLORE THE KEY THEMES AT THE 2024 FUTURE IP EUROPE
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DAY ONE
Raising IP Awareness
Identifying and protecting intellectual property
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Building and strengthening brand identity
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Utilising IP for attracting investment
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Getting started with the Unified Patent Court (UPC)

DAY TWO
Shaping EU IP Strategies
Maximising the value of extensive IP portfolios
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Addressing IP challenges posed by artificial intelligence (AI)
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Fostering innovation across the organisation
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Patent litigation strategies
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Understanding the impact of the UPC (opt-in or opt-out decisions)
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Recent European developments in copyright law
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